Demi Lovato just landed a brand new endorsement deal! The 21-year-old entertainer was just announced as the new face of Skechers, and will appear in the footwear company’s global marketing and social media campaigns through 2016. She will make her first official appearance in a new TV commercial for the brand, with an accompanying print campaign launching this year.
“My generation grew up with Skechers,” Demi said in a statement. “And now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”